Australis Music and Music Tribe Announce Super Partnership

Australis Music and Music Tribe to enter Super Partner Relationship

Trevor Morrow, CEO of Australis Music Group and Music Tribe’s CEO, Uli Behringer today announced the entering of a strategic relationship

<span style="font-size:16px;">The focus of this Super Partner relationship is to deliver an obsessive Customer Experience with unique collaborative opportunities to carry all of Music Tribe’s 1000+ Retail products, realize co-innovation of new products, co-marketing related to learning and education as well as a unique supply chain integration to ensure all products are always in stock and readily available.

Trevor Morrow commented: “Driven to inspire through music, light and sound, Australis is honored after six years of partnership to be included in the growing global Super Partner family, which will continue to enhance the access of Australasian musicians to Music Tribe’s world leading products.

This partnership will see an evolution of the frictionless automated business model we currently run with Music Tribe to a new level, allowing us to close the loop and ensure optimized availability and value. By adding this new dimension to our communication and fast decision-making process, everyone will benefit from faster market feedback and technological efficiencies, resulting in heavily reduced and globally attractive pricing.

In the past decade, Australis has invested millions in technology to facilitate a low-touch self-service digital platform, fully integrated supply chain and best-in-class service network for the Australasian customer.  We are now partnering with Music Tribe who share the same level of innovation, optimization and customer centric values. 

With rapid deployment of products to over 400 retail partners around the vast Australian, New Zealand and Pacific Island landscapes, we are ensuring that musicians have Music Tribe products at their fingertips whether online, or locally supported in stores at phenomenal prices. 

Alongside this highly automated retail supply chain, Australis is proud to also house a highly trained technical team to support the commercial install and the live touring sound markets.

This partnership will see TC Helicon and TC Electronic added to the exciting full range of Music Tribe products that we can offer. It is a privilege to co-innovate on products with Music Tribe to engage and empower our local customer for a truly unique and collaborative experience.

We thank Music Tribe for the trust in our strategic relationship and continuing to deliver our shared obsessive customer experience together.

Music Tribe’s CEO Uli Behringer commented: “We are very proud to have Australis Music Group join our Super Partner family. Both companies are extremely passionate to serve our Retail Customers. This strategic relationship will now open the door for a deep integration and collaboration – all for the benefit of the Customer we all love to serve.


How will the Customers benefit from this new Super Partnership?

Product Availability. Music Tribe is one of the very few companies in the industry that manufactures nearly all its products in-house ( This allows us to ship all our products from our China and Malaysia factories directly to Australis Music’s warehouses, saving huge time and cost resources. Our Customers will enjoy much faster access to our existing 1000+ Retail products plus all new products, all at reduced pricing.

Innovative Solutions. Australis Music’s tremendous product and market knowledge will enable huge opportunities around co-innovation for new products. With Music Tribe’s 8 global Innovation Centers and 400+ world-class engineers, we will be able to turn around product ideas in record time. We’ll soon be rolling out a Customer Co-Innovation application that will allow our Customers to directly participate in the definition and design of new solutions, products and features.

Product Marketing. Both Australis Music and Music Tribe will collaborate in the creation of digital learning and education content in order to help Customers to maximize the usage of Music Tribe’s products. In the coming year we will be launching our Music Tribe Academy, an interactive Learning Management System, where our Customers and Partners can co-create courses and other content.

Customer Service. With the setup of this new strategic relationship, Australis Music will now directly be supporting and servicing all Music Tribe products through its own Call Center and inhouse Service Facility. Music Tribe will serve Australis with global support services as well as spare parts supply directly from our factories, hence drastically improving the product turnaround time.

Music Tribe’s Retail products do enjoy an industry-leading 3-year warranty upon registration at Music Tribe’s Community  (”

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