About Australis
Australis Music Group is a specialist distributor of Pro Audio Equipment and Musical Instruments products to the trade only market and has been since its inception in 1972. We provide a top quality service and value added solutions based on our expertise gained from over 45 years of experience in distribution. We are proud to provide a portfolio of complimentary products to resellers, audio visual integrators, installers and contractors not only in New Zealand and Australia, but also worldwide.
“To inspire through music, light and sound”
We are supported by a team of technical experts in each field that allows us to offer a full advisory service - be it fully specified systems for large scale implementations and provisioning, or simply end-point sound through a range of musical instruments, lighting or professional audio products. We strive to be the Provider of Choice, the Employer of Choice and the Investment of Choice (for all our stakeholders) within the music industry.
We are actively seeking to represent quality brands that fit our strategic objective, partners that will develop and grow with us in the decades ahead.
SALES
We have an elite and driven sales team of professional representatives backed by dedicated brand managers and a highly experienced customer service team. With the vast expanse of Australia to cover, our state based territory managers are on hand to service our ever growing retailer and installer base.
We bring our team together quarterly for strategic reviews, product training, performance feedback sessions, company updates and peer support to continually grow and develop as a cohesive team – we pride ourselves that our sales team is the most informed and customer focused in the industry. Daily sales figures and monthly territory figure reviews drive them to plan and implement customer programs, campaigns and promotions that cater to their customers’ needs. Maintaining market interest and awareness, we believe that our sales team are crucial to being the ‘Provider of Choice’ to both the MI and Pro Audio markets. With over 35% growth year on year, and in excess of $40 million dollars in sales, we operate the latest integrated systems with real-time stock management systems and reporting to ensure we stay on market trends.
We invest in our people and want to offer value-adding services such as having an EASE modelling qualified consultant as part our team to consult and assist with design and systems engineering implementations for large scale Pro Audio installations. We are constantly expanding our brand portfolio, but we only take on complimentary brands that we can get behind 100% – becoming experts on the range through in-depth product training for our team to ensure the best sell-in approach, customer experience and support for success in the Australian market.
MARKETING
Australis Music has its own in house Marketing team, include dedicated Graphics and Social Media resources, which generates and distributes a plethora of marketing material for the Australian and International markets.
Some of the assets our Marketing Department generate include content for social media platforms - Instagram, Facebook, Youtube - and store platforms (their eCommerce and Aggregate Sites), such as product GIFS, store branded video content, product info and lifestyle shots. They also produce multiple Market-leading in-store campaigns providing catalogues and graphics to enhance the customer shopping experience.
To further the online presence of the Australis brand portfolio the team produce segmented EDMs providing product info and images, social media, product and spec sheets for new ranges or limited edition product releases that facilitates successful pre-selling. The team also maintain a constant flow of brand and market news through the Australis website.
WAREHOUSE & DISTRIBUTION
Following the acquisition of Stage Systems (formerly Billy Hyde Stage Systems) early in 2016, Australis now operates four warehouse locations across Sydney and Melbourne with a combined capacity of over 10,000 pallets. This gives us the ability to offer fast turn-around services with orders for available stock received before 2pm, being shipped the same-day.
Our customer base includes 75% of the M.I retail stores in the country and hundreds of Pro Audio integrators and installers nationwide. We partner with Star Track and can offer standard and express shipping for urgent orders from our multiple locations.
This is all facilitated by our experienced long-standing Warehouse team, and is supported by our own fully-stocked Service Department who are regularly trained on our brands by our product experts.
We pride ourselves on the quality of service and are constantly seeking technological and operation efficiency improvements within our logistic operations.
SERVICE & QC
Australis carries a huge range of spare parts, providing support and servicing for all our brands across M.I and Pro Audio. With a staff of four full-time experienced employees – two of whom are electronic technicians - we have the capability to carry out re-wirings, installations, returns & repairs and after sales service and advice across our product range.
Our team works with a national network of specialist service agents and are also trained by Australis on product repairs and servicing to offer fast alternative turn around options even to remote areas.
As a core principle, Australis believes in Quality Control. Our dedicated QC team works hand-in-hand with our Service Department carrying out random quality audits of products, and services such as technical checks on all guitars before they are shipped out to our retail network. This gives us the ability to provide feedback on returns, and any potential or recurring noted QC issues that may arise, to our suppliers.
